This session will address how to most effectively use data in design thinking. Design thinking is a methodology that provides a step-by-step solutions-based approach to problem-solving. This methodology can be applied across disciplines, such as content development (BLK’s purpose statement), product development, and digital solutions, such as application development. The key to developing the best solution relies heavily on the very first step of design thinking, Empathy: Using data to know your audience: In fact, “Audience Intelligence is a Superpower.
- Tiffany Perkins-Munn, Ph.D., Director, Head of Client Analytics & Insight for Global Marketing, BlackRock