Data Science Innovation Spotlight #1: How to Optimize Conversions with Learned Segments

We will look at how conversion optimization projects should be designed when a Segment Learning system (based on Reinforcement Learning) is available. Our goal will be to maximize conversion gains as well as actionable insights that would inform future projects and thus drive compounding growth. We will review real-world examples and cover more technical aspects of design.

  • Christina Ellwood, CMO, Scaled Inference