Closing Keynote: Change Management: Infusing Data Science into Decisions and Products

Becoming a truly consumer-centric company can be both thrilling and challenging in today’s big data-rich world. From a recent case study, hear about the creation of an enterprise-wide consumer segmentation that combines quantitative and qualitative techniques, big data and small big data, and attitudinal and behavioral insight. Learn how to pivot the organization towards data-driven change, drive capabilities within the business and identify applicable use-cases for your journey.

  • Presented by: Ginny Too, VP of Marketing, Strategy & Planning, Comcast