May 14, 2019 | The Whitley Atlanta Buckhead | Atlanta, GA

WHY ATTEND?

As the variety, velocity and veracity of data continues to grow and transform, data science leaders are being forced to rise up and help their teams be more agile and creative than ever before. Momentum Events’ Fearless in Data will bring together a majority female speaker faculty and audience to highlight the value that comes from inclusive data leadership representing a broad range of perspectives.

 

This event will bring together the top data science and analytics leaders who are digging into the data goldmine to share their ideas for advancing data science skills, strategies for cross-departmental collaboration, and their visions for the future of data science leadership.

Innovative Discussions & Actionable Insights

Packed with interactive discussions and in-depth keynotes, pick the brains of the brightest data and analytics innovators and learn how you can adopt a disruptive mindset to progress your career.

Insightful Case Studies

Every influencer had a journey with obstacles to overcome. This summit intends to showcase those who have paved the way to greatness with untold stories and secrets to their success.

Unrivaled Networking Opportunities

Connect with and learn about the latest challenges and strategies in data science from senior executives and fellow industry enthusiasts. We build in plenty of networking time so you can build the business relationships that are key to success.

WHO SHOULD ATTEND

This event will bring together data science and analytics leaders across industries.

RESPONSIBILITIES & ROLES

  • Data Science
  • Artificial Intelligence (AI)
  • Machine Learning (ML)
  • Data Engineering
  • Data Architecture
  • Algorithms
  • Data Analytics
  • HR & Recruiting

INDUSTRY

  • Retail
  • eCommerce
  • Banking
  • CPG
  • Healthcare
  • Insurance
  • Hospitality
  • Financial Services
  • Entertainment
  • Manufacturing

SPEAKERS & ADVISORS

CHAIR: Charlotte Mason
plus

CHAIR: Charlotte Mason

Professor & Head of Marketing Department

University of Georgia

Meghan Anzelc
plus

Meghan Anzelc

Head of Data & Analytics

Spencer Stuart

Linda Apsley
plus

Linda Apsley

Vice President, Data Engineering

Capital One

Meta S Brown
plus

Meta S Brown

Author

Data Mining for Dummies & Forbes

Teresa Caro
plus

Teresa Caro

SVP Marketing

Atlanticus

Elizabeth Chabot
plus

Elizabeth Chabot

Data Scientist

ScaleFactor

Christina Ellwood
plus

Christina Ellwood

CMO

Scaled Inference

Natalie Greenwood
plus

Natalie Greenwood

Practice Director for Data and Analytics Strategy

CCG

Titania Jordan
plus

Titania Jordan

Chief Marketing Officer

Bark

Carey Kolaja
plus

Carey Kolaja

Chief Product Officer

Citi FinTech

Xenia Lane
plus

Xenia Lane

Senior Vice President, Omnichannel Analytics

SunTrust

Jane Li
plus

Jane Li

Lead, Analytic Data Engineering and Science

Cox Communications

Mackenzie Miller
plus

Mackenzie Miller

Co-Founder of She Does Data & Analytics Manager, Decision Science, Ibotta

Sandra Nudelman
plus

Sandra Nudelman

Chief Data & Analytics Officer

Chase

Tiffany Perkins-Munn, Ph.D.
plus

Tiffany Perkins-Munn, Ph.D.

Director, Head of Client Analytics & Insight for Global Marketing

BlackRock

Rachel Riley Smith-Hunter
plus

Rachel Riley Smith-Hunter

Lead Data Scientist

Delta Air Lines

Serena Sacks
plus

Serena Sacks

Chief Information Officer

Fulton County Schools

Della Shea
plus

Della Shea

Chief Privacy Officer & Vice President, Data Governance

Symcor

Amy Shellhart
plus

Amy Shellhart

SVP of Operations

WellSky

Ginny Too
plus

Ginny Too

VP of Marketing, Strategy & Planning

Comcast

Jennifer Welch Rueter
plus

Jennifer Welch Rueter

Senior Vice President, Data & Analytics Innovation

SunTrust

Kesha Williams
plus

Kesha Williams

Software Engineering Manager

Chick-fil-A

Missy Young
plus

Missy Young

Chief Information Officer

Switch

If you are a thought leader in the data science or analytics space who can contribute meaningful and insightful content, or if you have a novel topic idea, we would love to hear from you!

Send an email to info@momentumevents.com for more info.

HOT OFF THE PRESSES

Click the image or button to download the brochure.

AGENDA

Registration & Networking Breakfast

Chairperson Opening Remarks

  • Charlotte Mason, Professor & Head of Marketing Department, University of Georgia

CHAIR: Charlotte Mason

Opening Keynote: From a Vision to the Reality: Creating & Becoming the Chief Data & Analytics Officer

No leader has ever risen to where they are by sticking with the status quo. Leaders are visionaries who challenge conventional wisdom and create opportunities where no one else sees them. Sandra Nudelman, CDAO of Chase, did just that. Learn how she turned an idea into a vision, built influence and recruited resources to execute her strategy for data and analytics at Chase.

  • Presented by: Sandra Nudelman, Chief Data & Analytics Officer, Chase

Sandra Nudelman

Culture Shift Conversation: Recruiting, Fostering & Retaining True Data Scientists

As the potential of data science applications continue to grow, so too does the struggle to find both creative and loyal data scientists with the requisite skills for agile implementation. Going forward, it is critical to maintain a culture of continuous improvement and identify new, diverse candidates to promote as potential data science leaders. In this session hear best practices and use cases for advancing skills and recruiting unforeseen talent.

  • Moderator: Charlotte Mason, Professor & Head of Marketing Department, University of Georgia
  • Meghan Anzelc, Head of Data & Analytics, Spencer Stuart
  • Jennifer Rueter, SVP of Data & Analytics Innovation, SunTrust

Meghan Anzelc
Jennifer Welch Rueter

Data Science Innovation Spotlight #1: How to Optimize Conversions with Learned Segments

We will look at how conversion optimization projects should be designed when a Segment Learning system (based on Reinforcement Learning) is available. Our goal will be to maximize conversion gains as well as actionable insights that would inform future projects and thus drive compounding growth. We will review real-world examples and cover more technical aspects of design.

  • Christina Ellwood, CMO, Scaled Inference

Christina Ellwood

Morning Networking Break

Case Study: Empowering the Future With Data and Analytics

The skill-sets needed for the future workforce are exploding as fast as new data sources. Learn how this versatile leader is cultivating the future with personalized learning and how it can be adopted across your organizations.

  • Presented by: Serena Sacks, Chief Information Officer, Fulton County Schools

Serena Sacks

Data Science Innovation Spotlight #2: The Superpower in Design Thinking

This session will address how to most effectively use data in design thinking. Design thinking is a methodology that provides a step-by-step solutions-based approach to problem-solving. This methodology can be applied across disciplines, such as content development (BLK’s purpose statement), product development, and digital solutions, such as application development. The key to developing the best solution relies heavily on the very first step of design thinking, Empathy: Using data to know your audience: In fact, “Audience Intelligence is a Superpower.

  • Tiffany Perkins-Munn, Ph.D., Director, Head of Client Analytics & Insight for Global Marketing, BlackRock

Tiffany Perkins-Munn, Ph.D.

Luncheon

Afternoon Keynote
Sustaining Our Physical World in a Digital Age

Technology advancement is poised to create a new revolution for humanity, and we must think and act in ways that ensure the sustainability of our planet and keep humans happy and thriving. Artificial Intelligence (AI) applications are influencing and improving health, science, communication, transportation and energy on a global scale – and it is our responsibility to design and build the infrastructure for this new digital age while preserving our humanity and the planet earth. We’re all in this together.

  • Imagine an age when Digital + Physical + Biological lines are blurred
  • Complex issues such as sustainability, sourcing and making better choices for the planet and its people
  • How is physical infrastructure advancing to support all of this technology?
  • The critical role of STEAM (Science, Technology, Engineering, Arts, and Math) education initiatives as the path to building the workforce of the future
  • Challenges of keeping the humanity in technology in the age of analytics and technological transformation
 
  • Presented by: Missy Young, Chief Information Officer, Switch

Missy Young

Missy Young is the CIO (Chief Information Officer) at Switch. She drives the company’s solutions architecture to create a fundamental and sustainable change in the way clients ultimately design and implement intelligent data strategies. As a technologist, Missy has played an imperative role in the company’s evolution from the most innovative data center company in […]

Case Study: Integrating Empathy into Algorithms: Qualitative > Quantitative

Simple algorithms capture data in the form of numbers, but what kinds of stories lie within these numbers? Until we use it for good, data is meaningless. In this session, learn how you can scale your business and create impact when you incorporate empathy into the data.

  • Titania Jordan, Chief Marketing Officer, Bark

Titania Jordan

The Dawn of Data: Departmental Alignment for the Win

Creating a culture of data that puts the customer first starts with departments joining forces. Determining who owns and defines what, and ultimately how to overcome these challenges is an initiative in and of itself. In this session, learn how to not only survive your single view of the customer initiative but also excel by creating an everlasting cross-departmental relationship with data as the binding force. Attend this important session to learn how your organization can align on the definition of a single view of the customer and share a common language for data collection and use across different teams. You’ll learn about incentivizing data use, empowering meaningful use of data, and why meaningful use is a key measure of success.

  • Moderator: Charlotte Mason, Professor & Head of Marketing Department, University of Georgia
  • Amy Shellhart, SVP of Operations, WellSky
  • Teresa Caro, SVP, Marketing Analytics, Atlanticus 

Teresa Caro
Amy Shellhart

Case Study: Breaking Bias in AI

Machines, like children, only model what they’ve been taught. Machines start out bias-free but can quickly learn and even amplify bad human behavior. Learn how to mitigate bias by first understanding how it is introduced and then by being intentional about its removal. Attend this talk to learn how you can start to build systems that are bias-free. S. A. M. (Suspicious Activity Monitor), a predictive policing model, is used as the case study. Attendees will learn: how human bias is passed on to machines, practical strategies for identifying and removing bias, and tips for making machine learning algorithms transparent.

  • Kesha Williams, Software Engineering Manager, Chick-fil-A

Kesha Williams

Networking Break

Language Immersion Workshop: The Art of Analytics Storytelling

True value for the business is created when they can make effective decisions that are based on a strong understanding of the facts. The term data science itself holds different definitions depending on who you ask, so when it comes to explaining the various components of data science that impact the business, there needs to be a consensus on the meaning and how it can be translated to the business. Learn how to convey data science with a clear purpose for the business.

  • Moderator: Elizabeth Chabot, Data Scientist, ScaleFactor
  • Mackenzie Miller, Co-Founder of She Does Data & Analytics Manager, Decision Science, Ibotta
  • Jane Li, Lead Analytics Data Engineering Science, Cox Communications

Elizabeth Chabot
Jane Li
Mackenzie Miller

Case Study: Bottom-Up Change: Building Relationships & Resources to Drive Data Intelligence

To get ahead in today’s fast-moving ecosystem of data, leaders need to be ahead of the game and ready for the next wave of disruption. This innovator is facilitating data intelligence and empowering her organization to use data effectively and responsibly. Supplemented by a case study, learn how to disrupt the status quo when necessary, while building and maintaining positive and productive relationships among internal stakeholders, as well as how to diversify your data visualization and analytic summary techniques to keep audiences ‘on their toes.’ Realize the power that comes from employees with entrepreneurial attributes within large organizations and how to replicate this in your business

  • Presented by: Rachel Riley Smith-Hunter, Lead Data Scientist, Delta Air Lines

Rachel Riley Smith-Hunter

Closing Keynote: Change Management: Infusing Data Science into Decisions and Products

Becoming a truly consumer-centric company can be both thrilling and challenging in today’s big data-rich world. From a recent case study, hear about the creation of an enterprise-wide consumer segmentation that combines quantitative and qualitative techniques, big data and small big data, and attitudinal and behavioral insight. Learn how to pivot the organization towards data-driven change, drive capabilities within the business and identify applicable use-cases for your journey.

  • Presented by: Ginny Too, VP of Marketing, Strategy & Planning, Comcast

Ginny Too

Chairperson Closing Remarks

  • Charlotte Mason, Professor & Head of Marketing Department, University of Georgia

CHAIR: Charlotte Mason

Happy Hour

WHAT DOES A FEARLESS EVENT LOOK LIKE?

Our Fearless events are designed to bring together a majority female speaker faculty and audience to tackle the questions about diversity and women in leadership in some of the most challenging industries. Attendees of our Fearless events leave with hands-on strategies for advancing their respective industry and collaborating effectively within that space.

Take a peek at our audience breakdown of Fearless in FinTech!

Attendee Titles

  • C-Suite, President, Founder
  • Executive, Director, Head
  • Manager
  • Other

Primary Industry

  • Financial Services
  • Computer Software & IT Services
  • Banking
  • Insurance
  • Legal Services
  • Higher Education
  • Other

REGISTER

ADVANCE

$795

Register By May 3rd
ON-SITE

$895

Register After May 3rd

Click here to view cancellation/refund/transfer policy.
By registering, you agree to receive Momentum Events emails, updates, special offers and that you have read and consent to our Privacy Policy.

VENUE

The Whitley, a Luxury Collection Hotel, Atlanta Buckhead

3434 Peachtree Rd NE, Atlanta, GA 30326
(404) 237-2700

Hotel reservations are taken on a first-come, first served, space available basis. Standard Guest rooms are available for $229 plus tax per night. To guarantee a room at the discounted rate, all reservations must be received by April 19, 2019.

A dedicated website is now available for attendees to book their hotel rooms online. Reservations can be made by clicking here.

THANK YOU TO OUR 2019 SPONSORS

LEAD SPONSOR

SUPPORTING SPONSOR

ASSOCIATE SPONSOR

EXHIBITING SPONSOR

MEDIA PARTNER

2019 SPONSORSHIP OPPORTUNITIES

Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.

To learn about sponsorship opportunities, please contact Lauren Arcady at laurena@momentumevents.com.

Copyright 2019 Momentum Events. All rights reserved